As a final project for my E-commerce Marketing class at the Fashion Institute of Design and Merchandising, I developed a mock brand and created a website for it to understand the key aspects of e-commerce marketing strategies like web design, sitemap optimization, keyword search, and social networks.

The brand was called “Uniform”, and its purpose was to make finely tailored, yet simple, clothing that is sustainable and wearable long term.

I was given full creative freedom with color palettes, website design, and products. I worked with Shopify to build a fully working website that included SKUs and had analytics we could measure in the back end of Shopify, in order to understand KPI’s that brands study in order to create a successful sight.